Facebook marketing continues to generate interest among businesses, whether huge corporations or mom-and-pop brick-and-mortars. If you have a business page on Facebook, you probably noticed the recent “Insights” feature. But have you really paid any attention to it? If not, it’s time to. That’s because the Insights tool delivers a useful sense of how your posts are faring in real time with your fans.
For one, you can now look at numbers beneath each of your posts to see how many people actually saw the post, along with the percentage among those who liked it, commented on it or shared it. (The Facebook folks refer to this as “virality.”)
The Insights tool also provides a graph that tracks interaction among your fans over time.
Together, these offerings provide a fascinating glimpse into how interested your fans are with the content you post.
But the information is more than just an alluring look into your fans’ interests. It can be a great Facebook marketing resource for determining what content to post from now on (and what not to post).
Take advantage of your Insights with these two easy tips:
- Tip 1:Track your posts.
Over the next two weeks, track all of your posts. Pay attention to how many people saw each post. Then note which posts got the most attention and caused fans to share or like the content. It might be comments about recent goings-on at your business, photos of your staff, videos of events or links to related websites of interest.
- Tip 2: Develop top topics.
Create a list of the topics that got the most interaction and interest from your fans. Use that list to begin focusing future posts on primarily those topics. You’ll boost engagement when you provide posts that are of the greatest interest. And you’ll avoid posting content in which fans have no interest—like your winning guesses on “SongPop” or that big chip you earned in Texas Hold ’Em.
As you focus your Facebook marketing efforts on the content fans prefer, you’ll see your fans become more involved—and that can lead to more fans, more engagement and more exposure for your brand.
About the author: Gina Kellogg is founder/principal of The Success Story Pro and Hott Cornflakes Communications. Get more from Gina at Twitter (@Gina_Kellogg and @SuccessStoryPro), Google+, LinkedIn and Facebook.