Technology changes faster than my son’s diaper when he was a newborn. So keeping up is a near-daily challenge. (At least it’s not hourly like those diaper changes – yet!)
I don’t know what sources you rely on to learn about the latest Facebook updates or how to handle Google’s new Panda. (No, Google didn’t adopt a big bear from China. Panda is the new search-engine algorithm Google recently implemented. Word is that Google named it after an engineer who wrote the formula.)
Personally, I trade off between reading news sites that specialize in social-media topics and those focusing on business-marketing. But to be perfectly honest, I get the best understanding when I can talk about it with someone who can break all the complex explanations down into journalist-accessible chunks. (Truly, a lot of journalists don’t have a lick of math sense! It’s not just me! My friend Emily, a magazine editor in the complex industry of utility transmission, is an exception! Algorithms? Seriously! I didn’t get past Algebra 2 for goodness’ sake!)
Today, then, I want to take the time to thank my “personal” Internet/SEO guru, Brendon Held, CEO of inMotion Graphics (Durban, South Africa). Brendon is a specialist in interactive web and graphic design. And he is constantly researching and staying up to date on what the search engines are looking for and how to meet their needs.
Brendon has taught me innumerable lessons about the secrets to developing content that is valuable, informative and attractive to search engines.
Wanna know just one incredibly useful tip? He taught me that the preset headings that most blog and website creators build into the content-development systems of their sites are crucial to anyone writing SEO (search-engine-optimized) content. Why? Because the search engines pay particular attention to the words nestled between the HTML code that creates the large, bold type that defines headings and subheadings in website content.
So cheers to Brendon and all the other Internet superminds who help the rest of us feverishly work to stay abreast of the crazy world of technology.
(Too bad Brendon couldn’t have helped me out with all those diaper changes!)
About the author: Gina Kellogg is founder/principal of The Success Story Pro and Hott Cornflakes Communications. Get more from Gina at Twitter (@Gina_Kellogg and @SuccessStoryPro), Google+, LinkedIn and Facebook.